Security and Safety

Denver RTD launches 'Dumb Ways to Die' safety campaign

Posted on January 21, 2016

Denver RTD
Denver RTD
Denver's Regional Transportation District (RTD) launched a new safety campaign on Jan. 21. A key component of the campaign is the Dumbs Ways to Die three-minute animated music video featuring 21 cartoon characters who deliver important safety messages in an unusual manner.

RTD is partnering with Metro Trains Melbourne in Australia, where the Dumb Ways to Die video has already proven to be a success, resulting in more than 75 million pledges worldwide from people committed to being safe around trains. Additionally, the Dumb Ways to Die video currently has nearly 119 million views on YouTube.

In the video, animated characters are shown making dangerous choices, like petting a rattlesnake, with tragic results, including the final characters exhibiting unsafe behaviors around trains.

Denver RTD
Denver RTD

In 2012, Melbourne, Australia’s Metro Trains launched Dumb Ways to Die, a creative safety awareness campaign. The campaign pairs cute colorful cartoons with humorous and ridiculous death scenarios — ultimately highlighting acts of stupidity around trains. The end goal is to use humor to have a serious conversation about safety. The campaign brought global attention to the topic of train safety through song, video, and game.

Now for the first time in the U.S., RTD is bringing the "Dumb Ways" campaign to its customers to educate, entertain, and create conversation about public safety around buses and trains.

Denver RTD
Denver RTD
During their campaign, Metro received 75 million pledges worldwide from people committed to being safe around trains.

As a part of the launch, Union Station was covered in graphics of the characters and costumed mascots from Australia made an appearance, while RTD staff were on hand encouraging people to sign a safety pledge and handing out safety information and giveaways.

For more information about the campaign, visit http://www.rtd-denver.com/safety.shtml.

View comments or post a comment on this story. (0 Comments)

More News

New report examines if 'See Something, Say Something' is working

On-site police, security personnel, transportation employees, train and bus passengers, and ordinary citizens have prevented 10.6% of the 5,372 terrorist attacks on public transit.

Santa Clara VTA adds 2 bomb-sniffing dogs

The canine officers and their Sheriff’s Transit Patrol handlers will begin patrolling the VTA system this week.

Valley Metro introduces new rail rider safety, security app

Riders can discreetly report suspicious activity, vandalism, graffiti, disruptive behavior and maintenance issues or receive notifications.

Rail systems continue to make progress on PTC implementation

Safety tech is in operation on 71% of freight railroads’ required route miles, and 26% of passenger railroads’ required route miles.

Edmonton Transit launches security presence at select stations

Will deploy security guards at 25 transit centers/stations that have had at least one major incident reported in the past five years.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation