Sustainability

PERC unveils new branding

Posted on January 29, 2015

The Propane Education & Research Council (PERC) debuted its first-ever logo and brand identity made specifically for propane autogas: PROPANE AUTOGAS Clean American Energy™.

Sometimes referred to as liquefied petroleum gas, LPG, or propane, propane autogas is the term coined for the alternative fuel when used for transportation.

To solidify propane autogas as the official name of the popular alternative fuel, the propane industry commissioned PERC to develop a single symbol and identity. However, PERC also hoped to build a brand that advances propane as an increasingly abundant, American-made energy source.

  “Last year we debuted a new propane logo to better showcase propane in many of the other industries where it’s used every day,” said PERC President/CEO Roy Willis. “The propane autogas mark is an extension of that same brand, but serves an important role in the on-road industry: It brings consistency in what our industry, manufacturing partners, and customers call this popular alternative fuel at a time when sales are rapidly growing and when alternative fuels are becoming more widely adopted.”

Fleets that operate propane autogas vehicles can now place the logo on vehicles, dispensers, tanks and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel.

To receive a free download of the PROPANE AUTOGAS Clean American Energy™ logo and usage guidelines, email Jessica Haynes.

View comments or post a comment on this story. (0 Comments)

More News

LA Metro purchases electric vehicles for non-revenue fleet

The Bolt is a zero-emission electric vehicle with an estimated range of 238 miles per charge.

Calif. legislature passes California Clean Air Initiative

Specifically, the legislation allocates $250 million toward the Carl Moyer program, $140 million toward incentivizing cleaner emissions vehicles at the ports, and another $180 million towards the Clean Bus and Truck program, which underwrites Low-NOx natural gas engines.

FTA awards $55M in Low-No bus grants

Projects were selected on a competitive basis using evaluation criteria outlined in the Notice of Funding Opportunity, such as community needs, project benefits, and local technical and financial capacity.

Roadmap positions midwest as possible leader in hydrogen transportation, job creation

The roadmap is collaboration between SARTA, RHFCC, and CALSTART, an organization dedicated to clean and efficient transportation solutions, and was commissioned to support future funding proposals for regional vehicle deployment.

Lightning Systems, New Eagle debut electric systems for Ford Transit, more

Depending on battery option and drive cycle, LightningElectric will have an electric range of up to 125 miles, and a payload capacity of up to 3,500 pounds. Ford Motor Co.’s vehicle warranty covers vehicles with the LightningElectric upfit, and Ford Motor Credit financing is available.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close