A month-long trial of a U-PASS partnership between California State University at Long Beach (CSULB) and Long Beach Transit was so successful that the program has been extended indefinitely.
The U-PASS trial was established in response to high gas prices and the expected increase in on-campus parking congestion at CSULB when classes began for the 2008 fall semester. Before the trial, CSULB-related boardings averaged 1,400 a day. Since the trial began in late August, CSULB-related boardings have averaged about 3,200 daily and have surpassed 4,000 at times during the week.
“The results have been phenomenal,” said Larry Jackson, president and CEO of Long Beach Transit. “The U-PASS program has more than doubled our boardings to and from the university compared to what we had projected. The feedback from the students and staff has been overwhelmingly positive, and we are thrilled to partner with Cal State Long Beach.”
“The U-PASS is a win-win for everyone,” added CSULB President F. King Alexander. “In terms of environmental and sustainability concerns, it makes good sense. But consider how this will benefit our students, faculty and staff in tough economic times, especially as gas prices have recently gone through the roof.”
Under the U-PASS program, CSULB students, staff and faculty can ride any Long Beach Transit bus or Passport shuttle free seven days a week, 365 days a year just by swiping a valid campus identification card through the bus’ farebox.