University

Marketing bus services to new students

Posted on February 23, 2009

The constant turnover of students at colleges and universities presents an ongoing challenge to campus bus operators to create awareness of their services among potential riders.

A report by the Transit Cooperative Research Program called Transit Systems in College and University Communities found that more than 9 of 10 schools (92 percent) advertise their transportation program during orientation events for new students (see chart).

In addition, more than four-fifths advertise their bus program through brochures and/or on the school’s website. About three of five schools (59 percent) promote bus services to non-students — faculty and staff — using employee orientation materials.

[IMAGE]Marketing-Chart-full.jpg[/IMAGE]

The survey included responses from more than 40 colleges and universities, some of which use transportation management associations (TMAs), multi-institution task forces that coordinate and adminster transportation demand management programs. It was discovered, however, that TMAs were the least common transit advertising technique.

More than four of five campuses (83 percent) reported posting transit system maps or schedules on their websites. Slightly more than one in 10 (11 percent) use bus wraps to help advertise the school’s bus program.

View comments or post a comment on this story. (0 Comments)

More News

Cubic to provide expanded NextBus system for U. of Maryland

Under the contract extension, Cubic will greatly enhance UMD’s smart bus offering by providing university transit staff with features such as automatic passenger counting, automatic voice annunciation, and “turn-by-turn” directions.

University fleet donates 2 buses to Ozark Regional Transit

The transit agency has been using borrowed buses after fleet was destroyed in fire.

CCW to refurbish, rebuild 3 Liberty U. buses

The project will enrich the student experience by carrying passengers across campus, utilizing the transit service intracampus circulator.

UMass Lowell offering free regional transportation to students, staff

With the new program, UMass Lowell is increasing transportation options — which include a network of campus shuttles and a free bicycle-sharing program

Ohio State U., Auburn land LoNo-CAP grant funding

Both universities will conduct testing, evaluation, and analysis of low or no emission components intended for use in LoNo transit buses used to provide public transportation.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close