University

Marketing bus services to new students

Posted on February 23, 2009

The constant turnover of students at colleges and universities presents an ongoing challenge to campus bus operators to create awareness of their services among potential riders.

A report by the Transit Cooperative Research Program called Transit Systems in College and University Communities found that more than 9 of 10 schools (92 percent) advertise their transportation program during orientation events for new students (see chart).

In addition, more than four-fifths advertise their bus program through brochures and/or on the school’s website. About three of five schools (59 percent) promote bus services to non-students — faculty and staff — using employee orientation materials.

[IMAGE]Marketing-Chart-full.jpg[/IMAGE]

The survey included responses from more than 40 colleges and universities, some of which use transportation management associations (TMAs), multi-institution task forces that coordinate and adminster transportation demand management programs. It was discovered, however, that TMAs were the least common transit advertising technique.

More than four of five campuses (83 percent) reported posting transit system maps or schedules on their websites. Slightly more than one in 10 (11 percent) use bus wraps to help advertise the school’s bus program.

View comments or post a comment on this story. (0 Comments)

More News

Transit app to make Chicago campus travel more efficient

8-Ride is a campus van service provided by MV Transportation in which students can call for a ride to a destination within the outlined boundaries.

MIT students win first round of SpaceX Hyperloop contest

Beating out a field of more than 100 other teams from around the world, the group of MIT graduate students won the best overall design award for a vehicle, or pod, that will ride inside the Hyperloop, a system of tubes connecting major cities.

U. of Nebraska-Lincoln policy prohibits electronic device use while driving

New distracted driving policy prohibits drivers from “creating, sending or reviewing text messages or email, accessing the Internet for any purpose, electronic gaming and reading any printed material on an electronic device or in paper form while operating a university motor vehicle.

Seattle's rail extension to U. of Washington opening in March

Will open ahead of schedule and more than $150 million under budget. Finalizing the launch of U Link includes finishing staff training and acquiring safety certification from the FTA.

New Sound Transit light rail stations close to completion

Commuters will soon be able to go from downtown Seattle to the University of Washington in about eight minutes.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close