University

Marketing bus services to new students

Posted on February 23, 2009

The constant turnover of students at colleges and universities presents an ongoing challenge to campus bus operators to create awareness of their services among potential riders.

A report by the Transit Cooperative Research Program called Transit Systems in College and University Communities found that more than 9 of 10 schools (92 percent) advertise their transportation program during orientation events for new students (see chart).

In addition, more than four-fifths advertise their bus program through brochures and/or on the school’s website. About three of five schools (59 percent) promote bus services to non-students — faculty and staff — using employee orientation materials.

[IMAGE]Marketing-Chart-full.jpg[/IMAGE]

The survey included responses from more than 40 colleges and universities, some of which use transportation management associations (TMAs), multi-institution task forces that coordinate and adminster transportation demand management programs. It was discovered, however, that TMAs were the least common transit advertising technique.

More than four of five campuses (83 percent) reported posting transit system maps or schedules on their websites. Slightly more than one in 10 (11 percent) use bus wraps to help advertise the school’s bus program.

View comments or post a comment on this story. (0 Comments)

More News

Texas A&M Transportation Institute, partners explore bus system optimization

Project will attempt to optimize traffic flows for bus ridership and utilize data analytics to improve navigation at Texas A&M University.

PVTA considering eliminating some 'Five College' bus runs

Routes being considered for elimination include linking Mount Holyoke, Hampshire and Smith; and an express run between Smith and UMass. Together they account for some 85,000 riders each year.

Texas city launching new bus system GoGeo

GoGeo will have two stops near the Southwestern University campus in Georgetown, which will help students, faculty, and staff that don’t have cars or prefer the convenience and benefits of utilizing public transportation. 

Study finds compatibility key to ridesharing success

The University of Waterloo research used social media analytics, algorithms, and computer simulation to match would-be carpoolers with people driving to work.

Clemson U. Parking and Transportation wins 'Spare the Air' award

Under the Commuter Choice initiative, Clemson has promoted the Tiger Transit system and introduced a CarShare program and preferred parking for low-emission and electric vehicles, as well as the new BikeShare program.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close