University

Minn. transit agency unveils new marketing campaign

Posted on August 17, 2009

[IMAGE]SouthWest-Transit-campaign-full.jpg[/IMAGE]Minnesota-based SouthWest Transit, the award winning public transit agency serving Eden Prairie, Chanhassen and Chaska, unveiled a new marketing campaign  designed to showcase how a quality transit experience can increase personal "quality time" and benefit the public good.

The first ad is very simple, it reads, “u txt.  we drive.” and has the SouthWest Transit logo below the words with a brown background.  The ad makes it clear that while riders on the bus may be texting, the drivers are not texting and are instead concentrating on the job at hand. The safety message is clear - by taking the bus, texters can be more productive and others on the road will be safer, according to agency officials.

“Originally, this campaign was to be targeted to students who ride our buses to the U of M,” said SouthWest Transit’s CEO, Len Simich. “However, after reading the news articles about the texting while driving studies that came out this week, and learning that 53 percent of all texters are 35 or older, we decided to begin our campaign immediately and use it with all of our riders.” Simich went on to say “while some of our riders have voiced concerns about too much mobile phone use on the bus, those who text don’t bother the other passengers.”

SouthWest Transit will introduce other ads and promotional materials such as T-shirts, bumper stickers and postcards later in August as the entire marketing campaign is finalized and rolled out.

View comments or post a comment on this story. (0 Comments)

More News

Cubic to provide expanded NextBus system for U. of Maryland

Under the contract extension, Cubic will greatly enhance UMD’s smart bus offering by providing university transit staff with features such as automatic passenger counting, automatic voice annunciation, and “turn-by-turn” directions.

University fleet donates 2 buses to Ozark Regional Transit

The transit agency has been using borrowed buses after fleet was destroyed in fire.

CCW to refurbish, rebuild 3 Liberty U. buses

The project will enrich the student experience by carrying passengers across campus, utilizing the transit service intracampus circulator.

UMass Lowell offering free regional transportation to students, staff

With the new program, UMass Lowell is increasing transportation options — which include a network of campus shuttles and a free bicycle-sharing program

Ohio State U., Auburn land LoNo-CAP grant funding

Both universities will conduct testing, evaluation, and analysis of low or no emission components intended for use in LoNo transit buses used to provide public transportation.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close