University

Houston Metro, U. of Houston partner on light rail campaign

Posted on February 15, 2013

With the Metropolitan Transit Authority of Harris County (Metro) MetroRail’s Southeast (Purple) Line 71% complete, Metro is taking education to the streets, heightening safety awareness and teaching neighboring communities how the new transit system will impact traffic.

The University of Houston (UH) is helping through students from the Jack J. Valenti School of Communication. The students are assisting the regional transit agency by gathering insight on critical issues. Of the nearly 40,000 students enrolled annually, nearly 85% commute to classes.

In 2014, three new MetroRail lines will be ready to offer students fast, dependable service.

Metro asked students to focus their efforts on campaign and research projects designed to strengthen the relationship between the transit system and the university, increase public awareness of light rail, and encourage student and faculty support for more than 500 businesses located along the North, East End and Southeast lines.

“The University of Houston, as a stakeholder on the Southeast Line, plays an important part in successful expansion of the Southeast line — through construction, testing and of course in final operation,” said Thomas Lambert, interim president and CEO of Metro. “Getting buy-in through this creative partnership with advertising and public relations students is one way we can forge a partnership for years to come.”

Students will see their work come to life this semester as part of Metro’s UH awareness initiative, starting with informing the university about construction on the western boundary of the campus on Scott between Reeves and Wheeler. Later this spring, Metro will launch a general informational initiative in addition to a safety awareness program for the fall semester.

Students spent the fall semester working in teams developing ideas such as:

  • An interactive blogger guide highlighting the 500-plus destinations along the rail lines
  • Coordination of sponsorships for major Houston events such as Free Press Summer Fest and Houston’s annual Art Car Parade to enhance awareness of the new lines
  • Festival hosting along the three lines to celebrate unique businesses and encourage ridership

“We always appreciate when our students can translate their coursework to real-life with clients like Metro,” said Larry Kelley, professor of advertising at the UH Jack J. Valenti School of Communication.“The students remained engaged and excited throughout the project, and we’re looking forward to offering this again in the fall.”

The three new light rail lines are set to open for service in 2014. Current construction completion status for the Southeast Line includes utilities - 98%, roadway - 99%, guideway - 69% and stations - 21%.

View comments or post a comment on this story. (0 Comments)

More News

Autonomous vehicle expert joins MSU’s transportation division

Craig Shankwitz will lead the development of MSU's Western Transportation Institute research team that will explore and develop applications of autonomous and connected vehicle technologies to roads and transportation systems in rural areas and small cities, in both the public and private sector.

Ohio State University breaks ground on CNG fueling station

Campus Area Bus will fuel a portion of its fleet at the $3 million CNG station with long-term plans to transition all CABS buses and other fleet vehicles to alternative fuel models.

D.C.'s American University first to pilot unlimited bus and rail UPass

While the new program will generate about $2.7 million for the current fiscal year, at about $1 a day for each student during the semester, the U•Pass offers an affordable transportation option for students to travel throughout the region for classes, internships, jobs and other activities.

UGA receives $10 million for electric bus purchase

The19 40-foot buses should arrive on campus in 2017 and are part of the University of Georgia's strategic plan to advance campus sustainability.

U of Mich. study: Most Americans hesitant toward driverless vehicles

About 46% stated that they would prefer a vehicle with no self-driving capability, while nearly 39% said that they would prefer a partially self-driving vehicle and just under 16% said they would prefer a completely self-driving vehicle.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close