ETA to provide Memphis U. ITS solution
The solution provides GPS-triggered on-board announcements that automatically broadcast upcoming bus stops over the public address system. The system also allows bus operators and dispatchers to make real-time, ad-hoc announcements.
ETA Transit Systems (ETA) was awarded a contract with Tenn.’s University of Memphis to furnish an Intelligent Transit System (ITS) for the University’s “Blue Line” shuttle system.
Driven by ETA’s SPOT® platform, the ITS provides GPS-triggered on-board announcements that automatically broadcast upcoming bus stops over the public address (PA) system. The system also allows bus operators and dispatchers to make real-time, ad-hoc announcements.
In addition, the on-board announcements have an ADA component, which aid sight impaired riders with approaching stop and actual stop announcement.
In addition, the system provides an integrated automatic passenger counting system that tracks boarding and alightings by route and bus stop, and a Web-based console that provides real-time dispatch capabilities and reporting that helps the Blue Line dispatchers and administrators better manage the shuttle operations.
In early 2015, ETA will equip four bus shelters with four-line digital signs. This Passenger Information Display System will allow the riding public to view arrival predictions for each of the three bus routes.
Additionally, the university's administrators will be able to disseminate ad-hoc and public service announcements to the bus shelter signage in real-time.
ETA Transit Systems is an ITS solutions firm specializing in CAD/AVL, Passenger Information
and Communications Systems throughout North America.
“We are always impressed when smaller agencies and Universities adopt the advanced technology used by some
of our largest customers," said ETA President John Maglio about the expansion at University of Memphis. "It’s amazing to see the increase in brand value and customer satisfaction that comes with the installation of our robust and integrated solution.”
More Bus

Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →
Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation
The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.
Read More →
VIA Bus Ridership Grows 10.1% Through August 2026
San Antonio's VIA Metropolitan Transit reported the highest bus ridership growth among major Texas transit systems. Federal Transit Administration data ranked it second among the nation's 50 largest transit systems.
Read More →
LA Metro September Ridership Climbs 3.9%, Led by Rail Growth
The agency recorded more than 27.2 million boardings, with rail ridership increasing 12.4% year over year and the D Line posting the largest gains.
Read More →
Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility
The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.
Read More →
Scenes from APTA TRANSform & EXPO 2026
Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.
Read More →
More Than a Summer Job: Building the Next Generation of Transit Talent
The Delaware River Port Authority and PATCO have transformed their internship program into a hands-on professional development experience that introduces students to the breadth of transportation careers — and creates a pipeline for future employees.
Read More →
LA Metro Board Awards 220 Battery-Electric Bus Contract to ENC
The contract, which is the largest base award of battery-electric buses by a U.S. transit agency, will be built in Southern California, sustaining good jobs as LA prepares to welcome the world in 2028
Read More →
Public Transit Conference Returning to GFX in 2027, Call for Papers Now Open
The Call for Papers is now open, allowing transit agency professionals and industry experts to help shape the PTC educational program by submitting session ideas for consideration.
Read More →