METRO Magazine Logo
MenuMENU
SearchSEARCH

ETA to provide Memphis U. ITS solution

The solution provides GPS-triggered on-board announcements that automatically broadcast upcoming bus stops over the public address system. The system also allows bus operators and dispatchers to make real-time, ad-hoc announcements.

December 31, 2014
2 min to read


ETA Transit Systems (ETA) was awarded a contract with Tenn.’s University of Memphis to furnish an Intelligent Transit System (ITS) for the University’s “Blue Line” shuttle system.

Driven by ETA’s SPOT® platform, the ITS provides GPS-triggered on-board announcements that automatically broadcast upcoming bus stops over the public address (PA) system. The system also allows bus operators and dispatchers to make real-time, ad-hoc announcements.

Ad Loading...

In addition, the on-board announcements have an ADA component, which aid sight impaired riders with approaching stop and actual stop announcement.

In addition, the system provides an integrated automatic passenger counting system that tracks boarding and alightings by route and bus stop, and a Web-based console that provides real-time dispatch capabilities and reporting that helps the Blue Line dispatchers and administrators better manage the shuttle operations.

In early 2015, ETA will equip four bus shelters with four-line digital signs. This Passenger Information Display System will allow the riding public to view arrival predictions for each of the three bus routes.

Additionally, the university's administrators will be able to disseminate ad-hoc and public service announcements to the bus shelter signage in real-time.

ETA Transit Systems is an ITS solutions firm specializing in CAD/AVL, Passenger Information
and Communications Systems throughout North America.

Ad Loading...

“We are always impressed when smaller agencies and Universities adopt the advanced technology used by some
of our largest customers," said ETA President John Maglio about the expansion at University of Memphis. "It’s amazing to see the increase in brand value and customer satisfaction that comes with the installation of our robust and integrated solution.”

More Bus

paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Cover photo for Biz Briefs dated March 6, 2026
Technologyby Staff and News ReportsMarch 6, 2026

Biz Briefs: Tolar Manufacturing Supports PSTA Spark Service and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
Ad Loading...
Passengers boarding a PRT bus
Busby StaffMarch 2, 2026

Pittsburgh Unveils 'Bus Line Refresh' Plan

Originally introduced in 2023 as the Bus Line Redesign, the effort has evolved into a more targeted update that maintains familiar routes while improving reliability, frequency, evening and weekend service, and connections across Allegheny County.

Read More →
Stickers and a paper bus for S3 bus line
Busby StaffMarch 2, 2026

Seattle's Sound Transit Breaks Ground on S3 Bus Line

S3 will connect communities along SR 522 with fast, reliable, battery-electric bus service from Shoreline South Station to Bothell via Kenmore and Lake Forest Park. 

Read More →
PRT bus stop with articulated bus.
Busby StaffFebruary 20, 2026

Pittsburgh Regional Transit Announces All-Door Boarding on the University Line

All-door boarding will allow passengers to pay while entering the front, middle, or rear doors of the University Line’s 60-foot articulated buses.

Read More →
Ad Loading...
Patrick Scully, president at Complete Coach Works.
Managementby StaffFebruary 18, 2026

Complete Coach Works Names Patrick Scully President

He succeeds the company founder, Dale Carson, who remains chairman of the board. 

Read More →
A MARTA articulated bus.
Busby StaffFebruary 13, 2026

Atlanta's MARTA Sets Date for 'A-Line' BRT Launch

The five-mile Rapid A-Line connects Downtown Atlanta to Capitol Gateway, Summerhill, Peoplestown, and the Beltline’s Southside Trail.

Read More →
A Picture of Ster Seating's Parent/Child transit seating product.
Technologyby StaffFebruary 10, 2026

Ster Seating, Maryland Transit Launch First Parent/Child Transit Seat in North America

The configuration uses Ster Seating's Gemini seat platform to create a family-friendly floor layout specifically engineered to accommodate parents traveling with young children.

Read More →
Ad Loading...
Rendering of Sound Transit's Renton Transit Center
Busby StaffFebruary 5, 2026

Seattle’s Sound Transit Breaks Ground on New Transit Center

The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.

Read More →