Cubic, S.F. Muni introduce new revenue management system

Cubic Transportation Systems Inc., the transportation unit of Cubic Corp., reached a milestone on August 16 when customer San Francisco Municipal Transportation Agency (SFMTA) introduced its new revenue management system for collecting and processing fares on the Municipal Railway (Muni).

The revenue management system, which was previously integrated across Muni's bus operations, is part of the Bay Area-wide Clipper Card regional fare collection system launched in June by the Metropolitan Transportation Commission (MTC). MTC is the regional agency with planning and financing oversight for the Bay Area's two dozen transit operators in nine counties.

Cubic will complete installation at Muni's nine stations by early October, four months ahead of schedule.

The company's ticketing machines add new features for Muni customers, including the ability to buy the regular Clipper Cards preferred by regular riders and the new 90-day Muni Limited Use Ticket designed for visitors and infrequent users.

At the same time that the customer infrastructure is making it easier for Muni customers to ride public transport, Cubic's back-end Nextfare central computer system is collecting the data that gives transit officials better visibility into operational data, which will help Muni management allocate services and resources in sync with customer travel patterns.

The Clipper Card regional system will be the largest in the U.S. once Cubic completes integration across all Bay Area transit operators.