VIA's 'VIVA' routes hit 1 million passenger trips

San Antonio-based VIA Metropolitan Transit’s popular VIVA routes reached one million passenger trips since the lines debuted in June 2016. The three specially branded routes travel the heart of San Antonio, connecting major cultural, historic, and entertainment destinations and events. They also support employees and businesses in the city’s massive tourism and hospitality industry.

During a news conference, VIA President/CEO Jeffrey C. Arndt announced the milestone and thanked VIVA partners for being a vital part of its success as a viable transit option for both San Antonio visitors and local residents alike.

More than 37 million visitors arrive in the Alamo City each year, many with destinations in the historic downtown area and the region’s cultural corridors, and VIA’s VIVA service connects travelers with some of the most popular sites in Texas with its VIVA culture, VIVA missions, and VIVA centro routes. VIA partners with venues, storefronts, and events along all three VIVA corridors. With VIVA, VIA has created a unique and vital connection to the people, places, and experiences that make San Antonio and the region the true heart of Texas.

Hospitality is one of the top five industries in San Antonio, contributing $15.2 billion into the local economy and employing more than 140,000. VIA’s VIVA service is the connection to the region’s attractions and celebrations.