The Société de transport de Montréal (STM) is undertaking its biggest ever recruitment campaign to hire several hundred employees by 2020. The hires will play a key role in major mobility projects and the daily running of the bus and métro networks for STM, Quebec’s 15th-largest company and the second-largest transit authority in Canada.
A major publicity campaign created in collaboration with Publicis will be rolled out over the next few days in an effort to recruit these candidates, with the STM also relying on several targeted recruitment efforts.
Over the next three years, STM will spend $3.5 billion on major projects, which will change the face of mobility in Montréal, including the extension of the Blue line, the electrification of the surface network and the construction of new transportation infrastructures. For STM to ensure the growth of the Montréal transit network and compensate for expected retirements, numerous positions will need to be filled across all company departments.
To achieve this, STM launched an extensive campaign to establish its employer branding in November 2017 — the first step toward being recognized as an employer of choice. Now, STM begins the second phase of its plan to set itself apart in a context of full employment and attracts the best talent who will be able to contribute to the development of Montréal’s mobility.
With the campaign launched this week, STM aims to attract talent through talent by emphasizing the key role of various employees to provide information on the jobs available and demystify them. Five advertisements highlight the work of employees in targeted departments (operations, engineering, information technology, management, and administration) and offer a glimpse behind the scenes at the agency. Adapted into various formats, this content can be read, viewed, or heard on STM’s outdoor network and on the internet, television, and social media.
A microsite will allow interested candidates to view the list of available positions and upload their application immediately. STM will also encourage opportunities to meet with potential candidates in the coming months.