COLLEGE PARK, Md. — A team from the University of Maryland have developed an app to make commuting easier, faster, and cheaper by encouraging commuters to make smart choices and reward them for doing so by offering gift cards to Amazon, restaurants, and more, The Washington Post reports.
The IncenTrip app uses real-time data to predict travel times on multiple modes of transportation, offering commuters options for getting where they want to go. Over time, IncenTrip also will use artificial intelligence to analyze users’ travel habits and identify strategies to help improve their commutes, and offer users points that can be redeemed for prizes.
The developers hope the information and rewards offered by IncenTrip will nudge individuals to make subtle changes in their commuting behavior in ways that traditional carpool and transit incentive programs haven’t. The app currently has 35,000 registered users and is currently designed for use in the Washington and Baltimore regions. For the full story, click here.
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