Calif.'s SMART adds Masterpass, Apple Pay to eTickets app

Calif.’s Sonoma-Marin Area Rail Transit (SMART) riders have new options to pay for tickets when using the SMART mobile ticketing app, “SMART eTickets”, with the addition of Masterpass and Apple Pay digital payment services. This allows customers to purchase tickets with just a tap, eliminating the need to type in any credit card numbers, billing information, or security codes to complete a transaction.

To use Masterpass or Apple Pay on the SMART eTickets app, customers just select the fare they wish to purchase, choose the stored payment card of their choice, and complete the payment by using either Masterpass checkout or the Touch or Face ID features for Apple Pay.

SMART is the San Francisco Bay Area’s newest transportation option for travel, offering passenger rail service in Sonoma and Marin counties. The service has seen strong adoption since launch with the addition of extra train cars to accommodate demand, while the app has proven extremely popular with riders accounting for over 17% of fares purchased on the service.

“These new payment options will make our mobile ticketing app even easier to use, and provide a fast and convenient way for our customers to get their tickets,” said Jeanne Mariani-Belding, SMART’s communications and marketing manager.

“SMART is such a fantastic way of getting around the San Francisco Bay Area and avoiding the congestion.” said Brian Zanghi, CEO of Masabi. ”The addition of new mobile payment solutions from Mastercard and Apple into the SMART eTicket app will help make riding the train in the Sonoma-Marin area even more seamless.”