NJ TRANSIT and Intersection, a smart cities technology and media company, have teamed up to bring IxNTouch interactive information kiosks to customers in select rail and light rail station platforms, mezzanines, and waiting rooms across the system. More than 50,000 customers served by Hoboken, Newark Penn, Newport Light Rail, and Harborside Light Rail stations each day now have access to real-time transit information, wayfinding, and maps to help ease their commutes.
These customer experience upgrades come at no cost to NJ TRANSIT or riders because they are supported by dynamic advertising on the IxNTouch displays.
“Our mission is to improve daily life in cities by bringing relevant and engaging content to public spaces. With IxNTouch kiosks, customers can get the information they need for a more efficient ride, and NJ TRANSIT can increase the value of their assets to advertisers,” said Scott Goldsmith, president, cities & transit, at Intersection. “We are thrilled to build upon our long, successful partnership with NJ TRANSIT, and continue to generate revenue and improve the transit experience for the residents and visitors of New Jersey together.”
The new technology upgrades are aimed at helping NJ TRANSIT better communicate with their customers and help riders navigate the system, as well as increase revenue for the agency. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising.
“By listening to our customers, we know that receiving information is one of their top priorities,’’ said Kevin Corbett, executive director of NJ TRANSIT. “These digital displays are an added tool that will enable customers to quickly learn the current service status for their particular trip as well as their travel options for rail and light rail. We look forward to hearing feedback from customers on this latest informational asset as we continue to modernize and expand customer communications at stations and terminals.’’
Intersection has served as NJ TRANSIT’s advertising partner since 2004. Intersection will continue to deploy and manage traditional static products, including large-format full wrap trains and station dominations, across NJ TRANSIT’s more than 1,000 trains, light rail cars and stations.