Operation Lifesaver Inc., (OLI) the national rail safety education nonprofit, has released five new videos aimed at educating younger adult audiences on the dangers of being near tracks and trains. The new videos were developed as part of OLI’s ongoing mission to reduce collisions, fatalities and injuries at highway-rail crossings and prevent trespassing on or near railroad tracks. The new materials include two animated videos aimed at risk-taking younger males and three music videos.
OLI Interim President Wende Corcoran said, "These engaging new materials were designed to emphasize our key safety messages with younger adult audiences. We're grateful to our safety partners at the Federal Railroad Administration for providing the funding for these rail safety education tools."
Corcoran said the animated one-minute videos, titled “Time to Wait” and “Hit by a Train,” target males aged 18 to 35, the demographic most likely to be involved in crossing and trespass incidents. The music videos, titled “A Story to Tell,” “You Better be Aware,” and “Operation Lifesaver Rap,” were created as part of a digital advertising campaign during the first U.S. Rail Safety Week, held September 24 to 30.
"These new materials are intended to be shared on social media with family, friends, and other safety-minded organizations," said Corcoran. “We urge all of our volunteers and fellow safety advocates to post links to the videos and like, retweet and pin them to help raise awareness — and save lives.”