WASHINGTON, D.C. — The Hill reports that Uber is turning to facial recognition in an attempt to reduce fraud and boost rider safety.

As of Friday, drivers will now be asked to take a photo of themselves "periodically" before starting a session where they accept rides and the photo will be matched against a picture Uber has on file. The driver’s account will be “temporarily blocked” if the two imagines don’t match.

Uber is drawing on a Microsoft product called Cognitive Services to check the photos. For the full story, click here.