Fla.-based REV Group announced a multi-year partnership with Team Penske, putting the REV name in the racing spotlight. Among other products, REV will showcase its luxury motorcoach brands, American Coach and Fleetwood RV, during selected 2016 races of the NASCAR XFINITY Series.
In addition to showcasing REV’s stunning motorcoaches at these events, the REV logo will be featured on Team Penske’s No. 22 Ford Mustang during each race, which includes the Ford EcoBoost 300 season finale on Nov. 20 at Homestead-Miami Speedway.
REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series. REV will be featured on the No. 3 Team Penske Chevrolet during the April 2 race in Avondale, Ariz.
Tim Sullivan, REV president/CEO, says the partnership with Team Penske is a strategic move that will increase REV’s brand awareness throughout the United States.
“By teaming up with a three-time Indianapolis 500 winner and a three-time defending XFINITY Series Owners’ championship team, we feel we’re well positioned to see our cars in Victory Lane this year,” Sullivan says.
Racing enthusiasts will want to watch out for the many REV brands that can be found at the racetrack on any given day. From a safety standpoint, REV has long serviced the industry with its E-ONE fire trucks and the company’s ambulance brands, like Horton Emergency Vehicles. Meanwhile, spectators might take some stock in REV’s buses, like Champion Bus, which can often be seen shuttling fans back and forth to the track. And some enthusiasts might drive their own REV vehicle to the track.
“REV is a natural fit to our NASCAR and IndyCar lineups because transportation is at the heart of the Penske Corporation,” says Team Owner Roger Penske. “REV is a terrific company that is very diverse, and many of its products are already used today at racetracks around the nation. Our goal is to get REV into Victory Lane.”
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