PSTA partners with Uber, taxi service to boost bus access

ST. PETERSBURG, Fla. — Pinellas Suncoast Transit Authority is partnering with Uber and United Taxi to provide access to the public transit network in underserved areas, according to the Tampa Bay Business Journal. 

Under the partnership, called "Direct Connect," PSTA will pay half the cost of an Uber or United Taxi ride — up to $3 — that is destined for a PSTA bus stop and within a designated geographic zone.

“Once we make it easy for someone to get to the bus stop, riding the bus becomes a real transportation alternative,” PSTA CEO Brad Miller said in a statement.

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