Launched in November 2011, Calif.-based Riverside Transit Agency’s (RTA) travel training program is effectively steering a growing number of customers away from its costly Dial-A-Ride service as well as saving the agency money along the way.
The program has exceeded our expectations,” explained Bradley Weaver, marketing manager for RTA. “With more people moving away from Dial-A-Ride and using fixed-route buses, this unique program is promoting a variety of travel choices, nurturing community partnerships, embracing sustainable communities, and helping minimize pollution and waste.”
As part of the program to get disabled customers on the bus, RTA develops individualized travel plans for each participant, with a variety of lessons, including how to read bus schedules, pay fares and connect with other routes. Travel trainers also teach seniors the same lessons, but often in group settings, such as at adult day health care centers and senior living communities.
Personal travel trainers customize the learning experience to meet each person’s individual needs. The step-by-step process emphasizes safety, while building confidence and travel skills. Travel training involves a series of steps from initial one-on-one instructor assistance to gradual empowerment of the individual to, ultimately, independent travel.
The total time spent on training is based on the individual’s needs. Instructors spend as much time as necessary to ensure each person is comfortable with traveling on their own.
“[The] customer contacts RTA, or RTA meets customers at a presentation,” said Weaver. “Every client is unique, and barriers are unique, so we don’t have a specific frequency or time spent on each person. It varies. Each trainer sees roughly one to two people a day. We also [work with] groups.”
The program was funded through a federal grant and developed and marketed through multiple partnerships.
“We worked with Easter Seals Project Action and community and senior centers to develop the program,” Weaver explained. “Our community activist group, TNOW, has been instrumental in promoting the program.”
Since its November 2011 launch, approximately 450 people have taken the RTA’s travel training, with another 300 either currently in training or on a waiting list. In about a year-and-a-half, the program has generated 33,678 trips.
Additionally, with the average cost of providing fixed-route service coming in at $5 per passenger compared with $26 per passenger, the RTA has saved approximately $300,000 alone this fiscal year. Furthermore, RTA estimates it saves an estimated $14,000 a year for every five-day-a-week rider who makes the switch from Dial-A-Ride to fixed-route services.
More importantly, the program also saves the RTA’s customers money. The agency estimates that a person riding fixed-route buses five day a week spends less than $300 annually for a disabled/senior bus pass, while that same person would spend at least $1,560 on Dial-A-Ride service.
For all of these reasons, Weaver suggested that implementing a travel training program is a win-win for everybody involved.
“Other agencies looking to implement this program will be pleasantly surprised by the results,” he said. “Not only is it a good way to give customers a new sense of freedom and independence, it’s also a great way to build strong communities and foster partnerships.”
Tips for Developing a Travel Training Program
Travel training is intensive, one-to-one instruction designed to teach people with disabilities and older adults how to travel safely and independently using public transportation. Four levels of travel instruction that transit agencies could consider providing include: transit orientation; transit familiarization; travel training for an experienced traveler or new traveler.
Transit agencies may choose to hire a travel trainer themselves or to contract one through a travel training services company or a human services agency. Easter Seals Project ACTION (ESPA) and a national workgroup of travel instruction professionals developed a comprehensive set of competencies for the practice of travel training. Based on those competencies, the following questions are points that transit agencies or contractors may want to consider when hiring a travel trainer:
- Does the candidate have a sensitivity to the needs of customers to be taught and an ability to be supportive of those needs?
- Has the job candidate completed any structured course or training offered by a recognized vendor?
- Has the candidate had experience in all phases of travel instruction?
- Is the candidate experienced with the transit system that she will be instructing customers to use?
- Does the candidate belong to any professional associations, such as ATI, through which he can participate in ongoing professional development activities?
For additional resources, visit www.projectaction.org.
– Whitney E. Gray, Easter Seals Project ACTION