City approvals allowing static signs, shelter wraps, and digital screens could allow DART to reinvest in additional and updated shelters, create a shelter cleaning program, market increased services, provide wayfinding and real-time information, and can send critical citywide emergency messages.
DART's board approved advertising on the agency's 1,229 transit shelters on September 17.
Dallas is one of the few major cities without transit shelter advertising. A total of 899 of the shelters are in Dallas. The others are found across the agency's 12 additional cities.