Vancouver’s TransLink launched a new campaign to boost transit ridership. The Reconnect Campaign will encourage customers to use transit to explore Metro Vancouver this summer. TransLink will partner with Destination Vancouver to offer discounts at hundreds of local sightseeing tours, attractions, and activities.
The agency has also boosted transit service to popular locations around the region, added an interactive map on its website to help customers plan trips, and will tour a Reconnect Bus in bright new colors to celebrate the return of fairs and festivals.
“With restrictions easing, now is the time to get out and use transit to rediscover our cities and reconnect with the people and places we love,” says Steve Vanagas, TransLink VP, communications, marketing, and public affairs. “This summer’s campaign is the first of our efforts to encourage our customers to rediscover their transit system — it’s affordable, it’s convenient and it will connect you and your family and friends to everywhere you might want to visit in our region.”
By using the promo code “LOVETRANSIT,” customers can redeem 25% off hundreds of local tours, sightseeing, and adventure destinations such as FlyOver Canada, Capilano Suspension Bridge, Vancouver Mysteries, and Sea Vancouver Waterfront Sightseeing Adventures.
Customers can also use TransLink’s Reconnect interactive map to plan their trip to the various discounted adventures. The map shows the fastest way to get to the region’s top summer destinations on transit.
As part of the campaign, customers will be able to spot the TransLink Reconnect Bus at several popular locations this summer. The Reconnect Bus will showcase what is new and improved on transit and highlight the many ways we are keeping the system safe, including how ventilation works on our vehicles. Customers can track the location of the bus through our @TransLinkNews Twitter account.
TransLink plans to continue adding more initiatives to the Reconnect Campaign throughout the year to further welcome and encourage customers back to transit.