Rick Wood is the president/CEO of CHK America Inc., a premier best practice provider of customer information solutions reaching over 2 billion, fully 20%, of all U.S. public transportation customers. In 1999, Wood established the company in response to the increasing need within the public transportation industry for clearer, more concise and consistent customer information.
Wayfinding — the science of navigation in public spaces and cognitive load — a term used to describe the intellectual pressure that is placed upon a person during decision making situations — are inextricably linked when discussing the successful use of a public transportation network and to understand how they work together...
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