INIT took a major step into the Asian Market by establishing its latest subsidiary in Singapore this week.

INIT Asia-Pacific Pte. Ltd. will serve as the INIT group’s headquarters for the Asia-Pacific area giving the company the ability to focus on the specific needs of the public transport industry in the region.

The addition of the Singapore office reflects the company’s understanding of customer-orientation: Being local is essential for understanding specific requirements and better providing technical support. The unique understanding gained through listening to customers is pooled in the group’s headquarters in Karlsruhe, Germany where the INIT engineers consider the best ideas from around the world when developing innovative IT-solutions. The goal is to help transport organizations to make public transport more attractive, faster and more efficient.

In addition to its headquarters in Karlsruhe, INIT is represented in several European countries as well as in the U.S., Canada, the United Arab Emirates and Australia.

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