Bus

CTA re-ups with Titan for ads

Posted on February 1, 2013

Titan has extended its agreement with the Chicago Transit Authority (CTA) by an additional five years. The extension means that Titan will be exclusively representing the CTA and its bus and rail static and digital media through Dec. 31, 2019.

As part of the extension, Titan will install approximately 100 new digital screens in the Chicago loop, replacing the static urban panels located at subway entrances and exits. This new addition to the CTA's digital network will create unprecedented digital media access to the core downtown Chicago area and generate incremental revenue for the CTA.

Titan has served as the CTA's exclusive sales contractor since it first won the contract competitively in 2007. Titan has worked with the CTA to evolve the media offering into one of the largest digital networks in the country, allowing brands to connect with consumers in new and interesting ways, as well as providing riders with track and train information and other relevant content.

Titan also sells the advertising on the Arlington Heights, Ill.-based Pace Bus transit system.

View comments or post a comment on this story. (0 Comments)

More News

Proterra, Michelin develop low-rolling resistance tire for e-buses

The X InCity Energy Z tires help to reduce rolling resistance, increase load-carry capacity and leverage superior traction.

MCI touts 'revolutionary accessibility' of commuter coach, battery-electric plans

Offers modern styling and rider comfort with passenger accessibility via a second door with a low-entry automatic ramp system.

Roam Public Transit celebrates addition of new MCI D45 CRT coaches

The new model features an ergonomically designed spiral entryway, curb-level ramp, and second door that opens into a low-entry vestibule.

GILLIG, Cummins to display battery electric bus at APTA Mobility

The bus initially incorporates the standard 444 kWh battery capacity and supports charging interoperability via industry standards.

TfL orders world-first hydrogen double-decker buses to help tackle London’s toxic air

Twenty British-built zero-emission hydrogen buses, from Wrightbus in Northern Ireland, will arrive next year.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation