Bus

Valley Metro releases new ‘Notes’ music video

Posted on February 14, 2013

Phoenix-based Valley Metro released the next Notes music video titled “ValleyMetro.org” by local band Black Carl. While the song demonstrates the ease of using Valley Metro’s Website, the video features a humorous fairytale setting that will charm audiences of all ages. To view the video click here.

This is the 10th song to be released in the Notes series and Valley Metro celebrated by giving something back to its riders during a social media customer appreciation event. Giveaways tied closely to the theme of the video were distributed to those who visited Valley Metro’s Facebook page and entered to win.

“We want to connect with passengers in a way that shows transit can be fun and approachable,” said Hillary Foose, Valley Metro director, communication and marketing. “While the video is amusing and whimsical, the song is a reminder of how to use our online tools, including our recently upgraded mobile site.”

 “ValleyMetro.org” is an upbeat song by indie, funk rock band Black Carl, of Tempe. The song demonstrates the ease of using Valley Metro’s Website, ValleyMetro.org, to navigate the public transit system. The Website also has a mobile version so riders can use it on the go. The song is brought to life with an animated music video that portrays the adventures of a princess traveling to new exciting places by way of light rail demonstrating the practicality of the website.

Beginning in 2010, the campaign involved collaboration with six local Valley bands as part of a new community education effort to help people learn more about using transit in an entertaining and creative way. Each creation breaks down the different facets of using the Valley Metro system such as passenger courtesy, how to use the transit book, and how to buy fare.

ValleyMetro.org is one of 11 topics selected based on common passenger questions at Valley Metro’s customer service line. Participating local bands are: Black Carl, Captain Squeegee, Elvis Before Noon, Mills End, Peachcake, and What Laura Says.

View comments or post a comment on this story. (0 Comments)

More News

PSTA lands $4M grant for BRT project

With faster, more reliable service, PSTA projects ridership to increase to 5,000 rides a day.

Albuquerque adding 10 more 60-foot New Flyer buses

The bus order will be used to enhance ABQ RIDE’s new Albuquerque Rapid Transit BRT system.

Midwest Bus Corp. remanufactures 20 buses for Transdev

The contractor needed support in remanufacturing 20, 40-foot, low-floor Gillig buses to provide shuttle services outside Orlando.

Maryland's DOT to add New Flyer clean-diesel buses

The buses will be used at the Baltimore/Washington International Thurgood Marshall Airport to replace older vehicles.

Volvo launches all-electric articulated bus

The bus is 80% more energy-efficient than a corresponding diesel bus, the company stated.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation