Topic : branding

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Minneapolis Metro Transit rebranding football stadium station

Management & Operations| February 16, 2016

The U.S. Bank Stadium Station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

REV Group announces new logo, website for Goshen Coach

Bus| December 17, 2015

New logo, which is reflective of changes to manufacturing process and the quality of buses, embodies the stronger image and performance the company aims to achieve in the marketplace, accordind to officials.

Rail| November 12, 2015

Florida express rail service unveils branding

All Aboard Florida, developer of the only privately-owned and operated passenger rail service in the U.S., introduced Brightline, the express train travel service that will connect the major cities of south and central Florida along a 235-mile route.

Bus| November 2, 2015

ASV rebrands as REV Group Inc.

The company feels the new name is more directly aligned with its continuing commitment to building and delivering many of the world’s most popular specialty vehicle brands.

Management & Operations| October 5, 2015

University Branding Agreements Boost Funding for Transit Agencies in San Diego, Denver

For transit agencies in San Diego and Denver seeking additional funding, recently completed naming rights agreements with local universities promise a consistent source of income.

Management & Operations| September 28, 2015

SPX Genfare changes name to Genfare

In addition, with the recent introduction of Genfare Link, the company now offers a comprehensive, fully integrated digital solutions suite to help transit operators more efficiently manage, measure and maintain fare revenue collection.

Management & Operations| August 20, 2015

Calif. transit agency marks 75th year, rebrands

Gardena Municipal Bus Lines had always been respected by its riders, but the agency wasn’t very well known within the larger community, which made attracting new riders a challenge. The solution? Rebranding the agency as GTrans.

Bus| June 23, 2015

Calif.'s OCTA to launch new bus design

The existing design, more than 20 years old, will be phased out to make way for the new look that prominently features a light blue and orange wave across the bus and the words “OC Bus.”

April 7, 2015

Marketing campaign spreads 'love' to boost bus, rail ridership

At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.

Management & Operations| March 24, 2015

Espar announces rebrand to Eberspaecher

Since 1973, Espar has delivered the state-of-the-art German technology that is the Eberspaecher brand of products, to the North American marketplace.

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