Topic : branding

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Para-athlete named Q'Straint brand ambassador

Accessibility| May 29, 2013
Victoria Arlen, who was recently chosen to participate in the 2013 International Paralympic Committee Swimming World Championships, will appear in Q’Straint ads in national trade publications.

MCI names VP, marketing and product planning

Motorcoach| March 8, 2013
Brent Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions.
Accessibility| December 10, 2012

Tenn. paratransit rebrands to draw interest

Kingsport Area Transit Service changed the name of its ADA/Paratransit service to Dial-A-Ride,” and created a new logo.
Bus| September 21, 2012

5 Questions: Omnitrans' Milo Victoria

Established in 1976, Omnitrans carries approximately 15 million passengers each year throughout its 480-square-mile service area, covering 15 cities and portions of the unincorporated areas of San Bernardino County.
Accessibility| September 11, 2012

RIPTA halts fleet paint job plans amid cost concerns

Embattled CEO Charles Odimgbe, who was placed on administrative leave last month while the agency's finances are being investigated, ordered the new color scheme, but did not seek the approval of the agency’s board of directors, a RIPTA spokesperson said.
University| August 31, 2012

Illinois State U. transit system gets new name

Changed to Connect Transit. Added amenities such as bathrooms and a covered building. Repainting buses with the new name and offering a real-time arrival information app.
Bus| August 17, 2012

Omnitrans unveils new buses, brand

Two New Flyer Xcelsior 2012 40-foot transit buses on display were decked out with a bold new fleet design in bright green and blue. Twenty of the new buses will be deployed in coming weeks to replace retiring models.
Bus| August 10, 2012

Calif.’s Omnitrans launches rebranding

Will unveil new logo, slogan, fleet graphics, bike racks and mascot.
Bus| July 12, 2012

CapMetro debuts clean diesel buses

A total of 54 New Flyer buses were approved for purchase as a part of Capital Metro’s bus replacement strategy to maintain a state of good repair. The buses cost a total of $23.3 million.
Motorcoach| June 21, 2012

MCI delivers 3 J4500s to Miami

The first coach, featuring the company’s signature splashy rainbow graphic against a deep pink body, joined the fleet in May. The second J4500, a white one, arrived in early June. A third, painted gray, is expected in late June.

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