Topic : campaign

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[Video] AECOM's First TV Commercial Shows Infrastructure's Power

Management & Operations| May 31, 2017

Global infrastructure firm, AECOM, released its first television commercial that illustrates infrastructure’s power to connect communities. Filmed by acclaimed director John Singleton and created by the L.A. advertising agency Battery, the ad is part of a new AECOM campaign that focuses on the human impact of its clients' projects. 

11th annual 'Dump the Pump Day' encourages drivers to use transit

Sustainability| June 16, 2016

Every year U.S. public transportation use saves 37 million metric tons of carbon emissions and 4.2 billion gallons of gasoline.

Security and Safety | January 21, 2016

[Video] Dumb Ways To Die Safety Campaign Partners with RTD Denver

Denver RTD is partnering with Metro Trains Melbourne in Australia for its new safety campaign, which features the Dumb Ways to Die video -- a reminder to be safe every day. The three-minute animated music video features 21 cartoon characters who deliver important safety messages in an unusual manner.

Management & Operations| January 15, 2016

MBTA, Samaritans launch suicide prevention campaign

Digital signage will run messages daily offering a help line call and text number, while announcements will be made at key transit stations and will expand to cars and bus stations.

Rail| January 15, 2016

Campaign launched to keep historic Seattle waterfront streetcars

The George Benson streetcars, named after the City Councilmember who brought them to the city, have been stored in a warehouse since being taken out of service in 2005.

Rail| June 18, 2015

Heineken campaign uses 'music' of the subway

Musician James Murphy’s plan is to give each New York MTA turnstile a unique sound, which he says could change the users experience from being a “nightmare” to a “beautiful time.”

December 22, 2014

Rail safety leader 'honored to be honored'

Congratulations to METRO Magazine on celebrating its 110th year of serving the rail and transit industry! I was excited and, frankly, stunned to learn that I was named one of METRO’s 20 “Most Influential People of the Decade” as part of the magazine’s observance of this milestone. Being included in the company of these well-known and respected transportation professionals and policymakers is a rewarding and humbling experience, and underscores the benefits of working together to further improve the safety and efficiency of public transportation.

Rail| September 4, 2013

L.A. Metro campaign urges rail safety

Ambassadors are positioned at key Blue Line locations in two shifts, Monday through Friday, when accidents are likely to occur, to answer questions and to warn and educate pedestrians and passengers about the dangers of standing too close to the tracks.
Management & Operations| August 22, 2013

CEO wants to improve MARTA's image

Keith Parker noted that services need to be fixed in order to gain support for system expansion.
Accessibility| June 10, 2013

Denver RTD calls on strollers to move for disabled

A local advocacy group, which supports the campaign, has logged complaints about parents with strollers refusing to yield seats.
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