Topic : transit agencies using Twitter

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How transit agencies can manage the 'blizzard' of negativity on Twitter

| April 28, 2015

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer the author of a recent study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are simply tweeting their problems to the world by blasting out late service announcements. That’s not a good use of Twitter,” she says. “Transit agencies can influence the tone of the discussion by interacting with patrons online,” Schweitzer explains. “It gives people something to respond to, and it reminds people that somebody is listening.”

TransLink tweeting warnings to fare cheats

Rail| August 2, 2012
Posting updates of where and when some SkyTrain fare stings will run. The agency estimates it loses $7 million a year through fare evasion.
Management & Operations| June 21, 2012

Critics use Twitter to protest ending UTA fare-free zone

UTA officials said the move is intended to improve safety and operations, as incidents of criminal behavior were related to people using the system.
University| June 15, 2009

Merced County Transit joins Twitter

Through Twitter, Merced County Transit followers will receive real-time updates on their cell phones and computers regarding route delays, service changes, and special announcements.

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