In a pilot project, masking material is being used in lieu of repainting the exterior of one of the fleet’s cars, to refresh the appearance and protect the vehicle.
The artists were selected from a juried registry based on their individual bodies of work that would suit the scale of light rail trains.
As custom graphics is a growing trend in the transit industry, including anything from full vehicle wraps to digital signs, two companies reveal the creation process from A to Z and share their take on trends and benefits.
In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.
For the launch, several notable people in the valley will identify their favorite light rail stops and join riders, local first fans, and others to ride and explore their community.
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