Tempe, Ariz., transit program wins advertising award

The Transportation Marketing and Communications Association awarded the transit program for the city of Tempe, Ariz., its Tranny Award of Excellence for the city's 2002 advertising campaign. The Tempe in Motion advertising campaign was judged against marketing and communications strategies of North American transportation organizations. The campaign employed a variety of advertising, public relations and public involvement activities to encourage Tempe residents to ride the bus, bike and walk. Components of the advertising campaign included print advertisements in local newspapers, theater slide advertising, cable television and street banners. Tempe in Motion was one of 20 organizations to receive the award out of a total of 129 entries. For more information about the city of Tempe's advertising campaign, call (480)350-2775 or visit www.tempe.gov/tim