Management & Operations

CDTA unveils Navigator smart card brand

Posted on February 27, 2015

Albany, N.Y.’s Capital District Transportation Authority (CDTA) unveiled the design and branding of its new payment system, called Navigator.

CDTA debuted Navigator at its inaugural “State of CDTA.” The new fare system will allow customers to efficiently travel across CDTA’s route network that spans four counties and more than 2,300 square miles. CDTA is the first in the nation to simultaneously introduce both a smartcard and mobile ticketing application.

Navigator is one component of the New Fare Collection System (NFCS) that will help customers travel to their destinations with infinite possibilities and new experiences. The new branding, announced in conjunction with the new smartcard and mobile ticketing platform, gives CDTA customers new payment options and more flexibility. Customers will be able to register for added security, balance protection and take part in a new loyalty program.

Last year the CDTA board approved a comprehensive public outreach strategy and the NFCS fare structure. The system offers riders the opportunity to use smart cards and mobile payment technology with the option to continue paying cash. There will be no fare increase as a result of the new prepayment system rollout.

CDTA’s Navigator incorporates a silver, blue and gold color combination that highlights the history of the iconic CDTA brand incorporating its signature service BusPlus while introducing a new, bold direction.

The new smart card is expected to begin public pilot testing later this year and will be fully deployed once testing is complete.

View comments or post a comment on this story. (0 Comments)

More News

APTA, public transit industry kick off inaugural 'Get on Board Day'

More than 200 public transit agencies and organizations will come together to host various activities, events, and special promotions.

Allison Transmission adds to electric vehicle systems division

The company acquired London's Vantage Power and Troy, Michigan's AxleTech's.

NY MTA solar roof initiative to generate green energy, revenue

An RFP went public on Earth Day 2019, which proposes the solar development of seven MTA properties.

WMATA launches plan to cut energy use, boost cost savings

The five-year initiative is a commitment by the agency to invest $65 million from its capital budget by 2025.

National Express acquires Total Transit

The acquisition offers significant benefits to National Express, including a renewed presence in the Phoenix and Tucson markets.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation