Management & Operations

WMATA riders invited to join first-ever customer community

Posted on October 16, 2015

Larry Levine
Larry Levine

The Washington Metropolitan Area Transit Authority (WMATA) launched a new way to share opinions and help shape the direction of the agency through Amplify, WMATA’s first-ever “customer community.” Amplify is the newest way that WMATA is engaging customers by bringing together riders, transit advocates and experts in an ongoing digital forum.

Through a structured environment of online surveys, polls and discussion forums, Amplify community members will have the opportunity to share their experience as riders and influence how WMATA responds to issues affecting those who use the system.

“This tool gives customers the convenience of sharing their thoughts and opinions at times and in places that work for them, including on the go,” said Lynn Bowersox, asst. GM, customer service, communications and marketing. “We believe that Amplify will become a valuable tool in building the relationship between Metro and our customers.”

Bowersox added that Amplify Community members will receive a periodic e-newsletter that provides feedback about how input has been included in WMATA decision making. Many different topics will be discussed with community members online, including how best to communicate specific service change information, concept testing of marketing materials and facilitated conversation about various customer experience topics.

The community does not replace other customer research tools currently used by WMATA to gather data from a representative sample of customers, nor does it replace the email and phone channels to address customer complaints and commendations. Amplify will augment those channels to strengthen the voice of the customer.

View comments or post a comment on this story. (0 Comments)

More News

WSP USA names new leader for transit, rail zero-emissions tech

John Drayton will support the company’s vehicle initiatives, providing national strategy development and managerial expertise.

NYCT, Visa set to launch contactless cards to ride subways and buses

Chas also worked on new system to help the MTA accept tap-to-pay for its new OMNY fare payment system.

First Transit names Perez as VP of safety

Perez has more than 23 years of safety experience in areas such as manufacturing, waste management and food processing.

APTA chair talks agenda, how to be a better board member

David M. Stackrow Sr. was elected chair of APTA's board of directors last fall.

TARC Turns to tech to become an integrated mobility solutions provider

Customer amenities continue to set the agency apart and take it closer to its larger goal of becoming the mobility manager for the region.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation