Management & Operations

REV Group to sponsor Penske Racing Team

Posted on March 10, 2016

REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series.
REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series.

Fla.-based REV Group announced a multi-year partnership with Team Penske, putting the REV name in the racing spotlight. Among other products, REV will showcase its luxury motorcoach brands, American Coach and Fleetwood RV, during selected 2016 races of the NASCAR XFINITY Series.

In addition to showcasing REV’s stunning motorcoaches at these events, the REV logo will be featured on Team Penske’s No. 22 Ford Mustang during each race, which includes the Ford EcoBoost 300 season finale on Nov. 20 at Homestead-Miami Speedway.

REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series. REV will be featured on the No. 3 Team Penske Chevrolet during the April 2 race in Avondale, Ariz.

Tim Sullivan, REV president/CEO, says the partnership with Team Penske is a strategic move that will increase REV’s brand awareness throughout the United States.

“By teaming up with a three-time Indianapolis 500 winner and a three-time defending XFINITY Series Owners’ championship team, we feel we’re well positioned to see our cars in Victory Lane this year,” Sullivan says.

Racing enthusiasts will want to watch out for the many REV brands that can be found at the racetrack on any given day. From a safety standpoint, REV has long serviced the industry with its E-ONE fire trucks and the company’s ambulance brands, like Horton Emergency Vehicles. Meanwhile, spectators might take some stock in REV’s buses, like Champion Bus, which can often be seen shuttling fans back and forth to the track. And some enthusiasts might drive their own REV vehicle to the track.

“REV is a natural fit to our NASCAR and IndyCar lineups because transportation is at the heart of the Penske Corporation,” says Team Owner Roger Penske. “REV is a terrific company that is very diverse, and many of its products are already used today at racetracks around the nation. Our goal is to get REV into Victory Lane.”

View comments or post a comment on this story. (0 Comments)

More News

L.A. Metro FY20 balanced budget includes $587M increase

Budget highlights include $1.844 billion for bus and rail operations and $2.378 billion for various capital projects.

WSP USA names new leader for transit, rail zero-emissions tech

John Drayton will support the company’s vehicle initiatives, providing national strategy development and managerial expertise.

NYCT, Visa set to launch contactless cards to ride subways and buses

Chas also worked on new system to help the MTA accept tap-to-pay for its new OMNY fare payment system.

First Transit names Perez as VP of safety

Perez has more than 23 years of safety experience in areas such as manufacturing, waste management and food processing.

APTA chair talks agenda, how to be a better board member

David M. Stackrow Sr. was elected chair of APTA's board of directors last fall.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation