Management & Operations

Los Angeles DOT turns to Snapchat to market bus services

Posted on May 30, 2016

Los Angeles' LADOT Transit, the transit services group of the City of Los Angeles Department of Transportation, opened its new Customer Service Center downtown by pioneering the use of the social media application, Snapchat.

Snapchat is the fastest growing social media application now trending in the eight to 24 age group.

LADOT Transit created a geofilter allowing any user of Snapchat in the area to select the LADOT Transit filter showcasing LADOT Transit’s DASH and Commuter Express buses. The geofilter in the application creates a form of electronic postcard that captures a moment with the user and the LADOT Transit brand.

LADOT Transit pioneered the concept to make transit relevant to a younger demographic that constitutes a significant portion of the ridership of its DASH services. LADOT Transit is the first transit provider in Southern California to utilize the Snapchat social application to market its services.

View comments or post a comment on this story. (3 Comments)

More News

WSP USA names new leader for transit, rail zero-emissions tech

John Drayton will support the company’s vehicle initiatives, providing national strategy development and managerial expertise.

NYCT, Visa set to launch contactless cards to ride subways and buses

Chas also worked on new system to help the MTA accept tap-to-pay for its new OMNY fare payment system.

First Transit names Perez as VP of safety

Perez has more than 23 years of safety experience in areas such as manufacturing, waste management and food processing.

APTA chair talks agenda, how to be a better board member

David M. Stackrow Sr. was elected chair of APTA's board of directors last fall.

TARC Turns to tech to become an integrated mobility solutions provider

Customer amenities continue to set the agency apart and take it closer to its larger goal of becoming the mobility manager for the region.

See More News

Post a Comment

Post Comment

Comments (3)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation