Management & Operations

App offers riders free transit tickets for watching ads on their smartphones

Posted on November 22, 2016

DUSSELDORF, Germany — CityLab reported on an app, called WelectGo, which allowed users in Dusseldorf, Germany to download a transit token in the form of a QR code that is valid for a single journey worth $2.80 after they select and watch four 20-second ads on their smartphone.

The app’s creators estimated they’d get roughly 1,000 downloads by the end of this year, however, after just one month, they exceeded 20,000 users. Expecting a lower take-up rate, Welect only launched with four advertisements. Without much revenue to buy them with, the supply of transit tickets ended up running out quicker than expected.

Welect could still possibly salvage the app, by getting more advertisers, requiring the user to watch more footage, or charging for each app download. Media reports suggest that they’re also planning to expand the app to other cities. For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

SEPTA GM Knueppel to retire at year's end

Knueppel, who joined SEPTA in 1988 as an entry level structural engineer, will close out a decorated 32-year career at the agency.

Valley Metro adds to executive leadership team

Alexis Tameron Kinsey joins as chief of staff and senior advisor, while Abigail Cooksey-Williams joins as manager, transportation demand management.

Carrasco to lead West Coast zero emissions for WSP USA

Based out of the Sacramento and Oakland WSP offices, she will also support transit and rail initiatives in northern California.

NY MTA's managing director, Hakim to depart post

Hakim has spent three decades at the MTA over two separate stints, with her resignation coming during a tumultuous period at the agency.

Report shows how transit can complete projects quicker, cheaper

How entities are turning to the Quick-Build methodology to expand transit options, improve existing service, and increase ridership.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation