Management & Operations

L.A. approves selling naming rights to lines, stations

Posted on December 8, 2016

Photo: Visitor7
Photo: Visitor7

LOS ANGELES — A new advertising policy allowing the sale of naming rights for rail, bus lines and transit stations was adopted by the Los Angeles County Metropolitan Transportation Authority (Metro) governing board last week, reported the San Gabriel Valley Tribune.

A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.

Historical landmarks, such as the art deco-style Union Station owned by Metro, most likely would be off limits to say, renaming it the Coca-Cola Station or any other rename, said Glen Becerra, Metro deputy executive officer for communications and marketing. All renaming proposals would need approval of the governing board, while smaller sponsorships worth $500,000 or less would not, according to the policy, according to the the San Gabriel Valley Tribune.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

Joint venture wins award for design of Ottawa's Confederation Line

It is the first conversion of an exclusive bus rapid transit system into a light rail transit in North America.

For-hire transportation group urges 'essential business' designation

Transportation Alliance is suggesting its members reach out to let Congressional members know they can help during pandemic.

Proterra names new chairman, CEO

Jack Allen will step into the role immediately, with Ryan Popple named co-founder and executive director.

Congestion cost Americans nearly $88 billion in 2019, report says

For the second consecutive year, Boston ranked as the most congested city in the U.S.

Ground transportation groups request $12B for essential infrastructure

Develops eight-point plan for saving taxis, liveries, rideshare, buses, shuttles, paratransit, and non-emergency medical trips.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation