Management & Operations

WMATA looking for ways to boost ad revenues

Posted on July 11, 2017

Larry Levine
Larry Levine

WASHINGTON, D.C. — On Thursday, the Washington Metropolitan Area Transit Authority’s board of directors is scheduled to open discussions on increasing the transit system’s meager advertising revenues in a number of ways, including expanding its digital ad program, vehicle wraps, and plastering more stations with advertisements, known as a “station domination,” WAMU reports.

The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012, however, the idea of selling naming rights was largely untested by other transit agencies, according to the report. For the full story, click here.  

View comments or post a comment on this story. (0 Comments)

More News

San Francisco names interim director of transportation

Tom Maguire will take over the position beginning August 14 and serve until a new director of transportation is appointed.

California's GCTD opens new operations, maintenance facility

The new site is positioned well to handle GCTD’s growing fleet expected to climb from 56 buses to approximately 125 over the next 30 to 40 years.

How transportation works in Stockholm and Copenhagen: Part I

The UITP Global Congress was held in the Swedish capital between June 9 and 12 and gave the author a chance to explore the region.

Trans/Air expands West Coast sales, technical services team

Jeff Holbert and Steven Fedor have been named regional sales and technical service managers.

New Flyer names new VP, quality and continuous improvement

James Pastor will have oversight across all New Flyer business operations.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation