Management & Operations

NJ Transit spent $1M on Penn Station ad campaign

Posted on August 23, 2017

NJ Transit train at Penn Station.
Fan Railer
NJ Transit train at Penn Station.
Fan Railer

NEWARK, N.J. — New Jersey Transit spent more than $1 million on a digital advertising campaign this summer to inform riders about changes caused by the two-month repair project at Penn Station that limited service on its second-busiest rail line, NJ.Com reports.

The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.

The ad campaign, managed by MV Digital Group, included about $200,000 spent on search engines, $153,451 on Facebook, and $82,991 on Twitter, with consulting firm Kivvit received about $66,000. NJ Transit officials say the campaign drew 600,000 people to the website. For the full story, click here.

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