Management & Operations

CTA debuts buttons to help pregnant riders to find a seat

Posted on September 9, 2019

As part of its ongoing efforts to promote customer courtesy, the Chicago Transit Authority (CTA) is offering free “Baby on Board” buttons for pregnant riders. The buttons are an extension of the agency’s award-winning courtesy campaign, which is currently displayed throughout the bus and rail system and addresses a variety of topics designed to promote courteous behavior among CTA customers.

The new buttons, which feature the message, “Baby on Board!' Could we please sit down?” are a tool to help improve communication between CTA riders. Not all pregnancies are easily visible, which can make it difficult for other riders to determine whether to offer up their seat. The buttons are intended to make it easier for pregnant riders to seek a seat.

As part of the pilot program, the free buttons are available through a variety of channels, including online ordering via CTA’s website or picking up at CTA Headquarters.

CTA has also partnered with the OB/GYN practices at several area hospitals, including Northwestern Medicine Prentice Women’s Hospital, Rush University Medical Center, John H. Stroger Jr. Hospital of Cook County, and Saint Anthony Hospital. The hospitals will serve as button distribution locations for pregnant riders.

CTA promotes courteous behavior via announcements, signs, and a Courtesy Campaign seen on buses, railcars, and digital screens. Developed in-house by CTA staff, the campaign won the American Public Transportation Association’s Grand Award for informational campaign in 2015.

View comments or post a comment on this story. (0 Comments)

More News

New York City Transit chief Byford resigns

Byford also submitted his resignation to the MTA in October, citing frustration with interference from Governor Cuomo.

L.A. Metro makes several appointments to exec. leadership team

To oversee system security and law enforcement, ethics, auditing, risk management, sustainability, and equity and race.

San Joaquin RTD taps Salazar for CEO post

Salazar assumes this role with over 28 years of experience in the transit industry, including 18 years as RTD’s second-in-command.

L.A. Metro report details challenges faced by women riding system

The women who responded to Metro’s survey identified safety concerns as the top barrier to riding transit.

D.C. Metro advertising agreement locks in 25% more revenue

The ten-year contract, awarded to OUTFRONT Media Inc., is valued at more than $336 million over the next decade.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation