Motorcoach

Northfield Lines named METRO’s ‘Operator of the Year’

Posted on March 1, 2012

METRO publisher Frank DiGiacomo presented the award to John Benjamin and Larry Benjamin's family at the United Motorcoach Association's 2012 Motorcoach Expo in Long Beach, Calif., in February.
METRO publisher Frank DiGiacomo presented the award to John Benjamin and Larry Benjamin's family at the United Motorcoach Association's 2012 Motorcoach Expo in Long Beach, Calif., in February.

METRO Magazine recently chose brothers John and Larry Benjamin, owners of Northfield, Minn.-based Northfield Lines, as its 2012 Motorcoach Operator of the Year to honor their exceptional achievements in the industry. METRO publisher Frank DiGiacomo presented the award to John Benjamin and Larry Benjamin’s family at the United Motorcoach Association’s (UMA) 2012 Motorcoach Expo in Long Beach, Calif., in February.

Larry, who passed away last November, had initially forged a career in the restaurant business, was successful in car sales, and drove a school bus route before taking over a local school bus and motorcoach operation in 1989. He brought John, an electrical engineer at the time, on board to help him run the business. “We really didn’t have prior bus experience before that,” John recalls. “He was looking for a different type of business to get into.”

Eventually, the brothers grew the operation, providing premium motorcoach, charter, shuttle, and daily route service to a varied customer base throughout Minnesota. In February, 2011, they were named “Business People of the Year” by the Northfield (Minnesota) Chamber of Commerce.

Deeply involved in the industry, Larry served on the UMA since 2005, and on the International Motorcoach Group board of directors. John Benjamin has served on the Minnesota School Bus Operators Association since 2004 and won the National School Transportation Association Golden Merit Award in 2002.

What makes Northfield successful, John Benjamin says, is the diversification in the business, with a customer base running the gamut from corporate employees and convention customers, high school and college transportation to wedding bus shuttles.
What makes Northfield successful, John Benjamin says, is the diversification in the business, with a customer base running the gamut from corporate employees and convention customers, high school and college transportation to wedding bus shuttles.

What makes Northfield successful, John says, is the diversification in the business, with a customer base running the gamut from corporate employees and convention customers, high school and college transportation to wedding bus shuttles. “We hit every different type of customer that you can have in the motorcoach business,” he says. Northfield also diversifies its equipment, offering vehicles ranging in variety from 56-passenger motorcoaches to mini-vans, with a fleet mix of Van Hools, MCIs, Setras and even one Mercedes-Benz Sprinter minibus.

To see where Northfield Lines ranked in METRO's Top 50 Motorcoach Fleets survey, click here.

View comments or post a comment on this story. (0 Comments)

More News

MCI names new director, pre-owned coaches

Brian Lichter will be responsible for leading MCI’s pre-owned sales team and will be based in the Des Plaines, Illinois MCI Sales and Service Center.

New Van Hool TDX prototype features special HEPA filtration system

The new system is designed to offer a significant reduction in particle counts down to the smallest concentration.

ABC Companies names new Sr. VP, Financial Services

Prior to joining ABC Companies, Gregg Goedde worked for GE Capital in public finance and financing for the motorcoach industry.

Flixbus launches southern U.S. network

The company plans to add more cities in Louisiana, Oklahoma, and Texas to the network throughout spring 2019.

MCI launches motorcoach technician apprenticeship program

The one- through five-year program builds on curriculums already available through MCI Academy.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation