Motorcoach

MCI names VP, marketing and product planning

Posted on March 8, 2013

In a move to expand the presence and success of the MCI and Setra brands in the marketplace, Brent Maitland was named MCI VP, marketing and product planning.

In this newly created position, Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions. At the same time, Maitland will work closely with MCI’s engineering and aftermarket teams to bring new products to market, while furthering customer satisfaction.

Maitland, who has been associated with MCI since 2004, assisted in creating the MCI Reliability Driven marketing messages related to coaches, parts and service. He also most recently led the redesign and market launch of the 2013 MCI J4500 coach.

Prior to that, he held several executive positions with the company, including leading pre-owned coach sales and MCI Service Center businesses.

View comments or post a comment on this story. (0 Comments)

More News

2nd UMA town hall provides more tips for operators during pandemic

While the motorcoach industry wasn’t specifically cited in the CARES Act, opportunities exist for operators who need financial assistance.

FMCSA provides HOS relief for emergency movements, deliveries

The rule includes motorcoach operations transporting people.

ABA's Pantuso urges motorcoach industry to contact Congress today!

In a letter, the president and CEO touched on the urgency of the call with Congress set to tackle the third bill to address impact of COVID-19 on the country.

UMA forum focuses on ways to help operators during COVID-19

President/CEO Larry Killingsworth and a panel of guests tried to assure operators as well as offer some necessary advice during this difficult time.

Motorcoach industry could lose up to $8B due to COVID-19, ABA says

Most recent data shows that nearly 100% of the charter and tour market has stopped operating.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation