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JustRide is the comprehensive mobile ticketing platform from Masabi used by agencies in the U.S. and Europe to improve customer satisfaction while reducing the cost of fare collection. Veolia Transportation and Nassau County, N.Y.’s NICE recently teamed to roll out the “GoMobile” fare payment app, making NICE the first bus-only U.S. transit system to offer smartphone-based mobile ticketing. The app enables passengers to purchase, store and use tickets with a smart-phone app, which greatly increases their convenience. Upon boarding, riders display to the bus operator a secure, visually verifiable ticket on their smartphone.

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