Rail

Chicago Transit issues RFP for naming rights

Posted on May 31, 2012

The Chicago Transit Authority (CTA) in partnership with IMG Worldwide issued Requests for Proposals (RFP) seeking naming rights and sponsorships for 11 “L” stations.

In addition to naming rights, the collaboration will also put a sponsor’s name and logo on CTA system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA. At stations, signage will show the corporate name first, followed by the existing station name.

The CTA will choose partners not only based on their financial offer, but also on the company’s reputation, how well the company matches the specific station image and the company’s financial stability. Responses to requests for proposals are due in September.

CTA and IMG conducted market research which indicated that Chicagoans and CTA customers were open to and supportive of the idea of station sponsorship. Additional opportunities for sponsorship were offered in March 2012 for the Holiday Train, Penny Rides, First-Day Free-Rides for CPS students, as well as CTA Bus and Train Tracker.

View comments or post a comment on this story. (0 Comments)

More News

MTA posts best January metrics for NYC Subway, LIRR, Metro-North

Gains come as agencies undertake historic capital renewal and expansion and report ridership gains.

Subway construction photos provide view of 'old New York'

Many of the photographs were made with an 8 x10 camera and glass plates, which were considered the height of image-making technology.

Alstom to buy Bombardier Transportation for up to $6.7 billion

The agreement would create the world's No. 2 train manufacturer and better take on China's CCRC Corp.

Conn. launches mobile ticketing for passenger rail

The app, CTrail eTix, is a more convenient way to pay rail fare without needing to carry and display a paper ticket.

Amtrak to begin high-speed testing of first trainset for new Acela fleet

Train to travel from New York to Colorado ahead of 2021 launch.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation