Rail

Front-facing ads debut on N.Y. Metrocards

Posted on October 9, 2012

New York MTA subway station agents and MetroCard vending machines began selling MetroCards displaying a front-facing advertisement for the first time Monday.

The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.  

Advertisements have appeared on the rear face of MetroCards since 1995; but in July, the MTA announced that it would itself begin selling commercial advertising space on MetroCards rather than hiring an intermediary, and that it would offer space on the fronts of MetroCards for the first time. The Gap advertisement fills all available space on both the front and rear of the cards.

“Opening up the front of MetroCards to advertising gives the MTA a new source of revenue,” said MTA Chairman/CEO Joseph J. Lhota. “We will monitor public acceptance of ads going forward to ensure that it doesn’t interfere with use of the transit system. There is no reason why the MTA shouldn’t put every resource it can toward helping its fragile finances.”

Approximately 10% of the MetroCards sold throughout the system in a typical month will carry the Gap ad. The Gap MetroCards are available at station booths and MetroCard vending machines at 10 stations, which were selected based on their proximity to the Gap’s flagship store and their high ridership.

The MTA anticipates that the next full-face advertising campaigns will appear on MetroCards in December and January. Future MetroCard advertising campaigns will include the word “MetroCard” on the back of the card, flush right in the white space above the zone available for advertising. The purpose of that logo will be to remove any doubt a customer could have about what he or she was purchasing.
 
The blue-on-gold design used on standard MetroCards has remained unchanged since July 4, 1997, when MTA New York City Transit introduced free transfers between subways and buses, and officially began accepting MetroCard as a form of fare payment at all subway stations and on all buses. The design on the earliest MetroCards, first introduced in 1993, featured gold letters on blue backgrounds, the inverse of the colors used today.

View comments or post a comment on this story. (0 Comments)

More News

Las Vegas moves forward with first underground people mover

Approved a contract with Elon Musk’s The Boring Co. to design and construct a people mover for the Las Vegas Convention Center.

California sues to prevent withholding of high-speed rail funds

Filed in federal court in San Francisco, the suit claims the U.S. DOT lacks authority to withhold the $929 million it was due.

WMATA pulls 3000-Series trains after door malfunction

The incident, which happened after the train left the station on Sunday afternoon, was captured on video by a rider.

Keolis honored for building diverse workforce, supporting community

Efforts include launching a program in 2016 to provide college and workforce training scholarships to 25 graduating high schoolers.

NYCT installs automatic train control on Queens rail line

Tech provides optimal acceleration, braking and cruising speeds, providing more regular and evenly spaced service, and faster trips.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation