Rail

MBTA mobile ticketing sales reach $1M

Posted on January 22, 2013

The Massachusetts Bay Transportation Authority’s (MBTA) mobile ticketing platform for riders reached $1 million in sales since its introduction system-wide on November 28, 2012.

In just less than three months, over 100,000 tickets have been purchased by more than 35,000 unique users using the ‘mTicket’ smartphone app. This means that customers are able to purchase passes for both the commuter rail and ferry service right from their phones — anytime, anywhere. They also are able to use their passes from their phones, eliminating a significant amount of waste from paper ticketing.

“The development and implementation of mobile ticketing for our commuter rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Dr. Beverly Scott, GM of the MBTA. “We are still early in the effort but we feel we are saving thousands by not installing expensive vending machines, saving on ticket production and eliminating cash transactions — all while making riders commutes easier.”

In January alone, the number of unique visitors on an average weekday is 4,100 — up over 1,000 from usage in December. Almost 50,000 unique transactions have taken place and that number is only expected to grow as adoption increases and customers utilize the convenience of the ‘mTicket’ for their daily commutes or weekend excursions.

View comments or post a comment on this story. (0 Comments)

More News

FRA makes $244M available for rail funding

The FY19 NOFO will fund projects that increase rail transportation safety, efficiency, and reliability.

NJ TRANSIT program to promote TOD projects

By tying mixed use developments to the organization’s rail stations and bus lines via TOD, officials believe municipalities can enhance residents’ quality of life.

DCTA adding service after full PTC implementation

With the new train schedule, there will be improved A-train frequency all day.

Calif.'s Metrolink hits record ridership for FY2019

This milestone marks five years in a row of ridership increases on the Metrolink system

LIRR unveils first customer lactation pod at Penn Station

The first public lactation pod in the MTA system was installed this week near the start of National Breastfeeding Awareness Month.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation