Rail

Amtrak campaign promotes Acela business amenities

Posted on February 27, 2013

Amtrak is launching a new advertising campaign for Acela Express service, its popular premium business product operating between Boston, New York and Washington, D.C.

The new “Take Off” campaign promotes the freedom and efficiency business travelers enjoy on Acela trains with captivating headlines like “Please Continue to Use All Electronic Devices,” “Seatbacks May Remain Reclined for As Long as You Like” and “Today’s Trip is Full of Leg Room.”

“The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers,” said Matt Hardison, Amtrak chief marketing and sales officer. “Whether you are working or relaxing, Acela offers the convenience and comfort that business travelers deserve and expect.”

The fully integrated campaign includes digital, print, out of home and TV elements.

Ads featuring customers enjoying the upscale perks offered on Acela service, including conference tables, comfortable seating, a wide variety of food and beverage options and Wi-Fi are featured in the new campaign. Being productive and hassle-free en route to a destination is vividly captured in the crisp, quick-cut imagery featured in the new spots.

Draftfcb New York was selected as the new national advertising agency of record in October and worked in conjunction with Amtrak to develop the campaign.

 VIDEO: View the "Take Off" commercial, here.

View comments or post a comment on this story. (0 Comments)

More News

California sues to prevent withholding of high-speed rail funds

Filed in federal court in San Francisco, the suit claims the U.S. DOT lacks authority to withhold the $929 million it was due.

WMATA pulls 3000-Series trains after door malfunction

The incident, which happened after the train left the station on Sunday afternoon, was captured on video by a rider.

Keolis honored for building diverse workforce, supporting community

Efforts include launching a program in 2016 to provide college and workforce training scholarships to 25 graduating high schoolers.

NYCT installs automatic train control on Queens rail line

Tech provides optimal acceleration, braking and cruising speeds, providing more regular and evenly spaced service, and faster trips.

Amtrak, NJ TRANSIT investing $31M in Northeast Corridor

The work, which will lead to improved conditions for travelers, will be conducted throughout the state.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation