Quicken Loans buys M-1 Rail naming rights

DETROIT — Online mortgage lender, Quicken Loans Inc. has bought the naming rights for the M-1 Rail streetcar line currently under construction on Woodward Avenue, but the actual name is yet to be decided, project organizers said, Crains Detroit Business reported.

Detroit-based Quicken is owned by Dan Gilbert, who has been the $137 million streetcar project's co-chairman (with Roger Penske) nearly since its 2008 inception, the report said.

Additionally, in the next month, M-1 will hire a company to aid it in naming the line, stations and color of the streetcars, and to help with branding and logos, said Paul Childs, the project's COO, Crains reported. For the full story, click here.