Lytx lands London DriveCam system contract

London Sovereign, RATP Dev's North London bus company operating the iconic double-decker buses (as well as single-deckers), entered into a five-year contract with Lytx to help improve safe driving behavior across their fleet. During a 90-day trial, the DriveCam® program helped London Sovereign reduce collisions by 43%.

The Lytx DriveCam safety program is a comprehensive video telematics solution that combines video capture of road incidents, such as hard braking or sudden swerving, data analysis of those incidents, and personalized coaching insights to enable fleet managers to improve driving behavior to help prevent those incidents. The net result is reductions of collision-related costs by up to 80%.

With its previous "red light/green light" limited-data telematics solution, the London Sovereign team would only know if an erratic driving incident occurred, making it difficult to generate an accurate score of safe driving performance.

"Telematics alone was only telling part of the story," said Amanda Massingham, garage manager for London Sovereign. "We knew that a driving event happened, but we didn't know why it happened, or what to do to prevent it from happening again."

London Sovereign trialed the DriveCam program, and found the trial data surprising.

"We sought to understand our drivers' behavior better, but wound up learning that the unpredictable behavior of pedestrians is a frequent cause of collisions," said Amanda. "We were pleasantly surprised to see how many drivers were doing everything right, and taking appropriate action to avoid a more serious collision."

London Sovereign's sister company under the RATP Dev, Surrey-based Epsom Coaches, also uses the DriveCam video telematics program to protect its award-winning fleet of buses, coaches and support vehicles.

"The DriveCam program removes the operational burden of having to sort through hours of footage to find a specific driving event," said Epsom Coaches GM Jon Ball. "It's a fully developed program, and the results are easy to put into our driver training."

The Epsom team found that even the fleet's best drivers had room for improvement.

"We're now able to deliver personalized coaching on the small things, like wearing a seatbelt, as well as larger issues like following distance, which makes each of our drivers, the passengers they carry, and the roads they travel, safer," he said.