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Blacksburg Transit

UT Survey: Advertising on buses a mixed bag

Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.

Web Extra: How do you promote transit to new students?

It’s summer orientation time for universities across the U.S. How are their transit systems reaching out to students? Transit agencies told us they are investing heavily in orientation programs by providing free rides and staff presentations to students and their parents.