While transit agencies look to increase mobility for its customers, many are exploring relatively new concepts to do so. First Transit’s Tina Morch-Pierre, sr. director, innovation and technology services, and Derek Fretheim, sr. director, national innovation, discuss how mobility-as-a-service, as a concept, is evolving in transit, as well as some of the hurdles they are seeing play out in the market.
For Transit, Owning the MaaS Customer Will Hinge on Owning the Back End
Following a pandemic-driven lull, interest in pursuing MaaS among transit agencies is taking off, and for good reason. The case for providing users access to a vivid spectrum of transportation options in a single app is compelling on grounds that range from cost and convenience to urban livability and environmental sustainability. But how do we get there?